While we are still betting on rumors about the sacred selection, this year’s poster dropped a few days ago, and it surprised many is the least we can say. Now, nobody really wants to endorse the book cover judge, but let’s blame that on journalistic duty:
Juliette Binoche is light painting the word Cannes in a cranky position, exhibiting an even stranger mimic; "did you take the picture yet Brigitte? My arm kinda hurts", is what she said moments after (rumors, rumors…).
The world of graphic designs is ever changing in its variety but we definitely appreciated the natural enigmatic qualities of the past stills (see below), especially last year’s Antonioni hommage, Lynch’s sensual lick on a lady’s eyes in 2008 or this women in a dark staircase two years before, which inspired wet (cinematic) dreams in its total ero-sensual mood.
The odd futuristic accent this year might just be another Avatar caused effect, a world of modern virtuality that the festival chose to enter with last year’s opening film "UP". And while light tagging certainly is à la mode in today’s advertisement I wonder where the suggested mystery is hiding here. Not in the corporate reality show reminding "Idol" visual design, but rather in the person of an actress that earned honest respect in the industry. Still, to state the obvious, there are more elegant ways to portray the inscrutability of women (unless you flashed on Na’vi sex).
No, the message here must be light. The ink of the pen that is filmmaking, and to go further with Jean Cocteau quotes, "Film will only became an art when its materials are as inexpensive as pencil and paper", thus not pharaonic 300 million dollars. This poster might just be its own critic, or just a trivial reminder of the many realities of the event it serves.
by Maximilien van Aertryck
RSS 2.0
• Comments
No comment
• Add a comment